Site & SEO operations

Page structure pattern

Most product/service pages follow: hero, features/capabilities, use case, selector (for variants), output showcase, pricing/CTA, FAQ. One model sits behind multiple search-intent pages (see Products overview).

SEO and AI-search posture

On-page SEO: H1 noun-phrase work, hero polish, per-page keyword targeting.
AI search (AEO/GEO): FAQPage JSON-LD, structured content, an llms.txt / llms-full.txt draft. This is working: 4 confirmed LLM-citation leads. Most competitors have neither per-page schema nor llms.txt, so this is real edge.
Rank Math (WordPress plugin) manages SEO config, schema, robots, and serves /llms.txt.

Where the work-in-progress lives

Marketing content is staged in notes/:

notes/current/marketing/ - copy audits, ad optimization, competitor comparisons, FAQ drafts, page improvements.
notes/drafts/ - content awaiting boss review (e.g. /cfo/, /fpa/ depth).
notes/current/reference/llms-text.md - the llms.txt / llms-full.txt draft.

The handbook holds durable strategy and decisions. Active, in-flight copy work stays in notes/ because it has its own ship-then-archive lifecycle. See The notes system.

How a copy change reaches the live site

Copy lives in pages/ and global/ HTML, but editing those files does not change the live site. Each change is pasted by hand into a Divi Code Module in WordPress admin. The full mechanics, risks, and paste-order discipline are in Deploy process.

Standing copy gaps (flagged, not yet shipped)

Pricing-posture line on RE model pages (no numbers). High priority; 161 historical price mentions.
Cross-link the Rental Property Mini Model from RE model pages as a “see our work” sample.
Add “student housing” and “build-to-rent” as property-type tags on residential dev/acq pages (real demand, currently missing).
Fix the WPForms “How did you find us?” default option (data-quality fix).