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TILT Handbook

Company overview

The basics

Section titled “The basics”
NameTILT (TILT Analytics / TILT Financial Analytics)
Founded2015 (Justin’s principal role dates Nov 2014)
Size2 people
ModelUS-based, fully remote
Domaintiltanalytics.com
Support responseUsually within 24 hours. No 24/7 SLA.
PlatformEvery model is an Excel 365 desktop file. No cloud platform.

TILT is a boutique financial-modeling firm. It sells professionally built Excel models (real estate, M&A, startup, project risk, municipal) and delivers fractional consulting (CFO, FP&A, RE Analyst). The whole company is two people; all delivery is Justin.

The team

Section titled “The team”

Justin Acciavatti, Principal & Founder. Sole delivery person. 15+ years building complex financial models for real estate, investment banking, credit lending, and corporate finance. Duke Fuqua MBA (2006), CFA Level I & II (not a charterholder, see Voice rules), CMA. Based in Vancouver, WA. Prior: Provenance Hotel Group ($525M fund), Nike (ETW supply chain), Enverto Capital (predictive credit models). Full resume detail lives in notes/current/reference/justin-resume-2026-05-13.md.

Megan Lasersohn. Marketing and operations. Also serves as analyst capacity on consulting engagements when needed.

Justin’s own service taxonomy, from his email signature, is the canonical order for service lines: Real Estate | M&A Capital Analysis | Startup Financial Models | FP&A | Custom Models.

How the money actually works

Section titled “How the money actually works”

This is the single most important business fact and it is not obvious from the website:

Roughly half of all tracked client revenue is follow-on work (customization + consulting), not the initial model license.

Over Jan 2019 to May 2026: 1,617 tracked form submissions, 376 became clients (23% lifetime conversion), ~$1.095M tracked client revenue, split ~$545k initial model licenses / ~$551k follow-on.

TILT is a model + services business by revenue, not a model-sales business. The follow-on share fell from ~89% (2019) to ~19% (2025-2026) as deals became more vanilla license sales. The May 2026 consulting launches (CFO, FP&A, RE Analyst, DICE, Municipal, Startup) are a deliberate move to recapture that follow-on revenue, not a new direction.

Other durable facts from the conversion analysis:

  • Real estate is 96% of the historical submission funnel. Everything else combined is under 4%. RE pages stay the primary priority.
  • Whale concentration is real but healthy: the top 50 of 376 clients (~13%) are ~50% of revenue. Those existing clients are the highest-leverage target for consulting upsell.
  • Development is the dominant product within RE: ~52% of model-type picks historically, 44% of post-launch leads. Acquisition ~29%, Fund ~16%.

See What converts for the full read and how to use it.

Strategic goals

Section titled “Strategic goals”
  1. Reduce Google Ads dependence; grow organic and referral.
  2. Sell more CapFall and Startup models (currently RE-dominated).
  3. Build long-term client relationships, not one-and-done purchases.
  4. Get the referral program traction.
  5. Add case studies to the website.