Sales playbook
The client journey
Section titled “The client journey”- Prospect submits the contact form (or emails Justin).
- Justin replies within 24 hours and scopes the project.
- Free consultation: a full 1-hour scoping call, or a shorter 5-15 minute check-in for prospects not ready to commit to an hour. Same conversation, compressed.
- Justin sends pricing and an order form.
- Client pays.
- Model delivered by email. Often same-day if the client responds quickly.
The free consultation is part of the sales motion, not a formality. It is where scope and price are set. The bot and the site offer both the 1-hour and the 5-15 minute option by name.
Contact routing (do not mix these up)
Section titled “Contact routing (do not mix these up)”| Path | Purpose |
|---|---|
Contact form https://tiltanalytics.com/contact/ | New business: pricing, scoping, buying intent, competitor comparison, “how do I start” |
justin@tiltanalytics.com | Support: model questions, troubleshooting, post-purchase help |
- Sales-adjacent answers surface both the form and the email.
- Support-adjacent answers surface only the email. Never push the contact form for support.
- At least 2 post-launch “Other” leads were returning clients using the form as a comeback channel. A “returning client?” toggle that routes to Justin’s email is a flagged improvement.
Pricing posture (without revealing numbers)
Section titled “Pricing posture (without revealing numbers)”Pricing is the single biggest buyer concern (161 historical leads mentioned price/cost/fees, the #2 phrase after “development”). Pricing never goes on a public surface. The approved way to address it without numbers:
“Pricing depends on scope and is shared after a short scoping conversation. Start with a free consultation: a full hour or a 5-15 minute check-in.”
Consulting pages already carry a posture line. RE model pages do not; adding a no-numbers posture line (“Project-priced. No subscriptions. Files stay local.”) is a flagged high-priority copy gap.
The bottleneck
Section titled “The bottleneck”Justin’s calendar is the binding constraint on everything client-facing. Tiny team means time, not money, is scarce. Sales tactics that add to Justin’s call load without raising close rate are net-negative.
Referral program
Section titled “Referral program”$100 cash per referral, paid after the referee completes a purchase. Mentioned in the new-buyer onboarding email and on the contact form. Getting referral traction is a stated strategic goal; it is currently under-activated.