Renewals
How renewal works
Section titled “How renewal works”- Models are licensed annually. After expiration the model stops working.
- A warning shows 30 days before expiration; the model no longer force-closes when expired (both recent improvements).
- The client contacts Justin to renew.
| Option | Price | What they get |
|---|---|---|
| Full upgrade | $300 | A new model with all features added in the past year |
| License extension only | ~$30 (TBD) | Keep the old model, extend the license, no upgrades |
Handled case-by-case based on client reaction. Not fully standardized.
Why this matters
Section titled “Why this matters”Annual renewal is unpopular with clients.
It is a known friction point and a churn risk. It is also the natural trigger to re-open a client relationship. Triggers that bring clients back: new deals, fundraising rounds, need for customizations, and renewal time.
The retention play
Section titled “The retention play”Most purchases are one-time; some clients span years and TILT wants more of that. The flagged mechanism (from the marketing plan) is a post-purchase email nurture sequence that does not exist yet:
- Month 1: “first project going OK?”
- Month 6: “new features in version X”
- Month 11: “renewal coming”
- Plus a quarterly “TILT updates” newsletter.
This is owned by Megan to draft, Justin to approve voice, and is sequenced for Q3 2026 in the Marketing overview. Returning clients already come back through the contact form today, which is the unoptimized version of this.